This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…

Showing appreciation to veterans is more than a kind gesture—it's a way to honor their sacrifices. Personalized cards offer a meaningful expression of gratitude, creating a deep emotional impact.

Discover innovative ideas for creating Corporate Christmas cards that stand out and spread holiday cheer within your business network. 

Lead nurturing doesn’t have to be tedious or time consuming to be effective. And you don’t have to break the bank to make meaningful connections that lead to life-long customers who love your business. You can maintain current client relationships, build new ones and ensure that you remain fully eng…

Discover how a strong account management program can transform your business. Learn why nurturing client relationships and delivering personalized experiences are key to boosting customer loyalty and satisfaction. Gain insights and practical tips from Hallmark Business Connections to enhance your st…

It is essential for health insurance companies to focus on connecting with consumers and personalizing interactions to deliver individualized experiences. The most successful health insurance companies are the ones that positively engage individuals and promote brand trust by connecting emotionally …

The veterinary industry is changing rapidly, and one of the biggest challenges facing pet health marketing today is veterinary corporatization. Traditionally, veterinary clinics have been privately owned, either by an individual doctor or a group of doctors, but increasingly, there is a trend toward…

The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

In a world where digital clutter often overshadows meaningful connections, Hallmark’s Automatic Mailings tool stands out as a breath of fresh air. By leveraging Hallmark's renowned brand equity, creativity, and emotional intelligence, this tool helps your brand deliver impactful direct mail touchpoi…

These days, customers are used to the very best. Competition among businesses is stiff, so companies are pulling out all the stops to provide a great experience to win more customers. This culture is now so commonplace that clients and buyers expect certain standards—or they go elsewhere. Below, we …

In today's fast-paced and competitive business landscape, providing a personalized customer experience is more important than ever. According to Forbes, 46% of customers are more likely to make repeat purchases when they receive a personalized experience. This statistic highlights the significance o…