This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…

Personalizing communication is one of the most effective ways for health plans to build stronger, lasting relationships with their Medicare Advantage (MA) members. With the average MA beneficiary now able to choose from 43 plans—more than twice the options available in 2018, according to KFF researc…

The beginning of the year is a great time to reflect on things we’ve learned and look forward to everything this year has in store. This is especially true in the fast-paced world of marketing, so as we dive into 2024, let’s take a brief look at what worked and what didn’t last year. Then, we’ll hig…

Military holidays and observances are a great time to show your appreciation for customers, employees and spouses who serve in one of the branches of the United States military. The dedication, bravery and sacrifice of these individuals knows no bounds, and the way you show your thankfulness for all…

As a financial advisor, you understand the importance of building strong, lasting relationships with your clients. However, in today's fast-paced, technology-driven world, ‌traditional methods of connecting with clients, such as generic email blasts and free key chains, are no longer sufficient. In …

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Millennials came of age during the internet boom, yet they still love some offline traditions — including receiving greeting cards in the mail. In fact, Millennials take the lead when it comes to greeting card spending, according to Greeting Card Association research.

Getting noticed is getting harder and harder. In the current business environment, more people than ever are battling for consumers’ time. Learn three marketing tactics to set you apart from the rest of the noise in this overcrowded market we call 2022.

Create engaging wellness touchpoints with members for your Medicare plans to have a better chance of improving Star Ratings and member satisfaction.

I was humbled recently to attend the Integrated Marketing Summit in Atlanta and present to fellow industry leaders on Customer Experience Management programs and how they align marketing and empowered employees to effectively engage with customers. The Summit as a whole was a great experience and af…

The most basic business tenet is as true today as it was hundreds of years ago: businesses need new customers and they need to retain current ones. Coming out of a somewhat lingering recession, how do you go about doing this? People don’t trust advertising. They trust what other people say about you…

While the majority of companies have customer retention marketing strategies in place, most are reported as unsuccessful. To boost success rates, companies may have to invest additional employee time and marketing dollars into this particular channel.