Valentine’s Day is a holiday that businesses should embrace. Why? It’s the perfect opportunity to create an unexpected, empowering customer experience that helps with the bottom line, too.

Sprint partnered with Hallmark Business Connections to create a branded card for a customer thank you campaign.

Life event marketing is a valuable marketing technique designed to connect with a consumer on a personal and emotional level—particularly during a unique life moment—in order to trigger a response that results in higher profits and loyalty.

Customer birthday cards present a valuable opportunity for your business to recognize customers personally. Consider sending real, paper Hallmark birthday cards—it will generate a big impact on your customers and your business.