Direct mail is a powerful thing. Findings from the 2017 DMA Statistical Fact Book (Response Rate Report) show that direct mail has the highest response rate (5.1%) compared to other media types including email (0.6%), paid search (0.6%), online display (0.2%) and social media (0.4%).

Now, more than ever, businesses use Hallmark cards to market their products and services, reinvigorate their customer experience and build real, meaningful connections with consumers.

It’s a proven fact—Hallmark cards perform better than other marketing tactics. We’ve seen our custom greeting cards and greeting card collections improve response rates, re-engage lapsed customers, increase customer satisfaction ratings, increase number of cart purchases and so much more.