In the competitive world of health insurance, it is key to deliver an enhanced, high-quality member experience to stand out and achieve high member satisfaction ratings. Consumers are smarter and more discerning than ever, and health insurers that focus their marketing efforts on member-first strate…

The dynamic between consumers and brands has shifted faster in retail than in any other industry. In today’s world of consumer retail, customers call the shots.

Customer experience has become a key driver of purchasing behavior. In fact, as most C-suite executives at consumer brands will tell you, it’s the key driver.

Customers, employees, prospects and coworkers tend to get caught up in the blur of life. As marketers that makes it exceedingly difficult to capture and hold the attention of target audiences.

No company ever plans to make a mistake, error or mishap. The truth of the matter is, it happens.

Reaching out directly to consumers is the most effective way to nurture a personal connection. There are different ways to develop authentic relationships with customers, but here at Hallmark, we have found that one of the best ways is with a greeting card.

Perhaps that magic bullet that all marketers seek is as simple as this common sense idea: Thoughtfully planned empathy infused into the marketing experience.

Marketers today have access to endless tools that can help them get to know consumers, and as more companies lean into technology to help them gather data, consumers have come to expect more, too. Since businesses now have access to so much client information, it benefits them to create individual m…

The best marketing creates memorable customer experiences. It’s a bold statement. But according to experts, early adopters and innovators in the marketing and customer experience (CX) space, it’s true.