Customer Appreciation Cards
Fortune 500 Consumer Services ClientWhen it comes to customer appreciation, we only use Hallmark cards. After a year, we stopped testing other formats against it. Nothing came close to working as well.
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Everything You Need to Know about Customer Appreciation Cards
Sending thank you notes for customer appreciation sounds great, but when should you send the cards?
That’s a great question. Here are some best practices for sending customer appreciation greeting cards:
Create a customer appreciation day that is specific to your business. Send Hallmark appreciation cards with a special offer.
Have customer service associates and sales executives send appreciation cards after interactions with customers. That way the card can be signed by a real person from your company who had a real interaction with that customer.
Counter customer attrition by mailing customer appreciation cards 6-8 weeks prior to the timeframe that customers tend to move to a competitor. It lets customers know just how much you value them.
Think of what your customers need to hear:
About your customer loyalty programs
A thank you for the referral
Thanks for being a member of your association
How much you appreciate them in their preferred language— Cards in Spanish