Article
Pre-Conditioning for CAHPS Success: How Strategic Direct Mail Can Influence Survey Outcomes
The article highlights the importance of CAHPS pre-conditioning for Medicare Advantage plans. With CAHPS scores heavily influencing Star Ratings, health plans can use strategic direct mail to improve member satisfaction. By sending personalized, emotionally resonant messages before surveys, plans ca…
Article
Ten Donation Thank You Letters To Keep Donors Engaged
This article provides ten thoughtful donation thank you letter templates designed to keep donors engaged and appreciated. It emphasizes the importance of personalized messages in strengthening donor relationships and encouraging future contributions. Each template offers unique ways to express grati…
Article
17 Creative Ways to Say “Happy Work Anniversary”
Article
How to Welcome New Employees with Cards
Starting a new job can be daunting, but a warm welcome can make all the difference. Our latest article explores how personalized Hallmark cards can enhance your onboarding process, making new hires feel valued and appreciated from day one. Learn the benefits of using welcome cards, tips for selectin…
Article
10 Ways to Celebrate Employee Success
Discover creative ways to recognize your team's achievements and boost workplace morale. From personalized Hallmark cards to monthly awards, our latest article offers practical tips to enhance productivity and retention. Learn how to craft meaningful messages and the role of financial rewards in mot…
Article
Hallmark Christmas Gift Ideas for Clients
In the world of business, client relationships are the cornerstone of success. As the holiday season approaches, it's the perfect time to express gratitude and strengthen these vital connections. At Hallmark Business Connections, we understand the power of a thoughtful gesture. Our curated selection…
Article
Touchpoints that Matter: How Year-Round Direct Mail Keeps MA Members Engaged
This article emphasizes the importance of consistent, year-round direct mail campaigns for Medicare Advantage (MA) plans. It highlights how personalized direct mail can create meaningful touchpoints throughout the member lifecycle, from onboarding to preventive care reminders and birthday celebratio…
Article
Maximizing ROI with Direct Mail: Three Lessons from Successful Medicare Advantage Campaigns
This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…
Article
Hybrid Work Models | Paving the Way & Here to Stay
Explore the evolution and benefits of hybrid work models, which combine traditional in-office work with remote and travel work. During the COVID-19 pandemic, many businesses adopted hybrid work to maintain productivity and employee health. Post-pandemic, the hybrid model has proven effective, with d…
Article
Best Practices for Improving Employee Engagement in 2025
Article
Best Holiday Gifts for Staff This Season
Discover the best holiday gifts for staff this season with our expert guide, featuring personalized gifts, budget-friendly options, and unique ideas to show your appreciation. From custom holiday cards to premium planners, find the perfect way to boost morale and foster a positive company culture.
Article
How to Create the Perfect Holiday Card List for Your Company
Crafting a holiday card list is more than just a year-end task—it’s a chance to build stronger business relationships, elevate your brand, and show genuine appreciation. This guide provides a roadmap to make holiday cards impactful, from understanding your audience and personalizing messages to plan…