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Article
Clients Need More Than "Happy Holidays" This Year
For the financial industry, a simple “happy holidays” strikes a chord that’s a bit out of place for the year we’re in. The most successful messaging strategies should help consumers feel heard and valued, and express gratitude for their business. Read more about how financial institutions can expres…
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Article
5 Reasons to Send Business Thanksgiving Cards to Clients | Strengthen and Build Relationships With Greeting Cards
It’s always good business to thank your customers and employees—it creates a connection, making them feel good and inspiring a sense of loyalty. Luckily, the perfect holiday to demonstrate your appreciation also happens to kick off the holiday season: Thanksgiving.
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Case Study
Hallmark Greeting Cards Improve Client Retention and Agent Engagement
After The Great Recession of 2008, coupled with the knowledge that it costs seven to nine times more to attract a new client than to retain one, a national financial services company decided to revisit its overall client experience and its impact on retention.
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Case Study
This Format Will Outperform Your Top-Performing Direct Mail Piece
You can almost guarantee that Hallmark cards will be opened, read, understood and acted upon better than your existing marketing solution.
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Article
Life Event Marketing: An Effective Way to Attract and Keep Customers
Life event marketing is a valuable marketing technique designed to connect with a consumer on a personal and emotional level—particularly during a unique life moment—in order to trigger a response that results in higher profits and loyalty.
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Case Study
Hallmark Greeting Cards Work Better Than Letters, Phone Calls and Other Greeting Cards
Learn how a financial services company with over 10,000 locations uses Hallmark cards to improve client retention and agent engagement.
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Case Study
A Beginner's Guide To Life Event Marketing
Sending greeting cards for life events connects you with your customers, employees and prospects at times when something momentous is happening in their lives.