This article emphasizes the importance of consistent, year-round direct mail campaigns for Medicare Advantage (MA) plans. It highlights how personalized direct mail can create meaningful touchpoints throughout the member lifecycle, from onboarding to preventive care reminders and birthday celebratio…

This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…

Personalizing communication is one of the most effective ways for health plans to build stronger, lasting relationships with their Medicare Advantage (MA) members. With the average MA beneficiary now able to choose from 43 plans—more than twice the options available in 2018, according to KFF researc…

This whitepaper explores the critical role of direct mail within the digital age, particularly in engaging Medicare Advantage (MA) members. By integrating innovative direct mail with modern digital strategies and leveraging the emotional resonance of Hallmark greeting cards, health plans can sig…

It is essential for health insurance companies to focus on connecting with consumers and personalizing interactions to deliver individualized experiences. The most successful health insurance companies are the ones that positively engage individuals and promote brand trust by connecting emotionally …

The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …

Hospitals are filled with healthcare heroes who work tirelessly day-in and day-out to ensure that patients and their families are comfortable and well cared for. That’s why it’s important to highlight the significance of National Hospital Week. National Hospital Week takes place during the first ful…

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…

Military holidays and observances are a great time to show your appreciation for customers, employees and spouses who serve in one of the branches of the United States military. The dedication, bravery and sacrifice of these individuals knows no bounds, and the way you show your thankfulness for all…

Enhancing customer experience and team morale is achievable with Care by Hallmark. This blog discusses how this web-based program empowers customer service representatives to send personalized greeting cards, creating meaningful touchpoints even during difficult conversations. Learn how Care can sup…

Numerous health insurance companies have entered the Medicare Advantage market in recent years, creating new competition and new benefit offerings. Medicare members are influenced by the changes, with many of them shopping and switching during the 2022 Annual Enrollment Period. The significance of t…