This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…

Personalizing communication is one of the most effective ways for health plans to build stronger, lasting relationships with their Medicare Advantage (MA) members. With the average MA beneficiary now able to choose from 43 plans—more than twice the options available in 2018, according to KFF researc…

This whitepaper explores the critical role of direct mail within the digital age, particularly in engaging Medicare Advantage (MA) members. By integrating innovative direct mail with modern digital strategies and leveraging the emotional resonance of Hallmark greeting cards, health plans can sig…

It is essential for health insurance companies to focus on connecting with consumers and personalizing interactions to deliver individualized experiences. The most successful health insurance companies are the ones that positively engage individuals and promote brand trust by connecting emotionally …

Looking for a way to connect with your clients in an entirely unique way? What about empowering your customer service reps to make personal, memorable moments with customers after the call ends? Designed with call centers in mind, Care is a web-based program from Hallmark Business Connections that…

When a consumer chooses your brand above all others, it’s a more meaningful action than you might think. Why? Because in today’s competitive marketplace, consumers are hard to please. According to a 2020 study from Shep Hyken, 96% of people said they would gladly switch loyalties between companies w…

You can have the best products and plans in the world. But if your customers don’t feel a connection with your brand, they’ll leave. And they’ll leave even faster now that they’ve become more savvy online shoppers during the pandemic.

As featured in AdAge, learn how companies can help their customers with depression and loneliness.

It’s a proven fact—Hallmark cards perform better than other tactics. We’ve seen our custom greeting cards and greeting card collections generate new member leads, improve member engagement and increase healthy behaviors, STAR ratings, HEDIS® scores and more.

In the competitive world of health insurance, it is key to deliver an enhanced, high-quality member experience to stand out and achieve high member satisfaction ratings. Consumers are smarter and more discerning than ever, and health insurers that focus their marketing efforts on member-first strate…

Learn how to keep the Medicare members you have and encourage eligible seniors to switch to your plan during the Annual Enrollment Period.

Every year we help health insurance providers send Hallmark cards to their members. But why do health plans send Hallmark cards in the first place?