When a consumer chooses your brand above all others, it’s a more meaningful action than you might think. Why? Because in today’s competitive marketplace, consumers are hard to please. According to a 2020 study from Shep Hyken, 96% of people said they would gladly switch loyalties between companies w…

You can have the best products and plans in the world. But if your customers don’t feel a connection with your brand, they’ll leave. And they’ll leave even faster now that they’ve become more savvy online shoppers during the pandemic.

These three strategies will help you bring more empathy into insurance customer service and help clients feel better protected.

In the competitive world of health insurance, it is key to deliver an enhanced, high-quality member experience to stand out and achieve high member satisfaction ratings. Consumers are smarter and more discerning than ever, and health insurers that focus their marketing efforts on member-first strate…

Memorable moments create opportunities for businesses to engage with their customers in new, highly effective ways by bringing forward the human side of their companies. This is what we call “life event marketing.”

Every year we help health insurance providers send Hallmark cards to their members. But why do health plans send Hallmark cards in the first place?

Sending greeting cards for life events connects you with your customers, employees and prospects at times when something momentous is happening in their lives.

Are people more emotional—and less rational—than we like to think? A Forrester study revealed that emotion (defined as how people feel about a given experience) was the most influential factor affecting customer loyalty in 17 out of 18 industries.