It’s always good business to thank your customers and employees—it creates a connection, making them feel good and inspiring a sense of loyalty. Luckily, the perfect holiday to demonstrate your appreciation also happens to kick off the holiday season: Thanksgiving.

Sending greeting cards for life events connects you with your customers, employees and prospects at times when something momentous is happening in their lives.

Developing and maintaining solid business relationships takes time, effort, and support from a hard-working team of employees committed to making those relationships last.