How to tell if your marketing data is statistically significant and what to do with it.

Looking at incremental impact should be a part of every marketer’s data gathering checklist. Fortunately, measuring the incremental impact of direct mail is surprisingly straightforward.

The dynamic between consumers and brands has shifted faster in retail than in any other industry. In today’s world of consumer retail, customers call the shots.

To raise the loyalty-marketing bar, Walgreens collaborated with Hallmark to take personalized action on key customer insights and data—using a custom Hallmark greeting card to do the hard work. Emily Miller, who was then category manager of greeting cards at Walgreens Retail Products, wanted to demo…

Maintaining a top-of-mind presence with your customers is tough, especially with one-stop e-tailers touting shopping convenience. The answer lies in adopting an omnichannel marketing approach that seamlessly connects with customers through multiple channels in a way that feels natural to the custome…

We’re always thrilled when our clients come to visit Hallmark corporate headquarters. But what makes it even more special is when we have the opportunity to collaborate with our clients regarding their total marketing landscape.

A large retail chain with thousands of locations and an ecommerce platform was looking for a marketing solution that could achieve a number of its most challenging marketing goals.

In June, I had the opportunity to speak about preparing for the holidays with Matt Pillar from Integrated Solutions for Retailers. I know it’s warm outside and the general consensus is it’s too early to talk about holiday shopping, but the truth is for retailers, they’ve already been planning for ma…