Article
Think Like a Customer: Why Beginnings and Endings Are So Important in the Customer Experience
The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …
Article
Greeting Cards Create Genuine Connections with Hispanic Customers and Employees
You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…
Article
Measuring Statistical Significance in Marketing: Personalized Campaigns Connect You with Your Customers
Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…
Article
Patriotic Possibilities: Great Opportunities to Show Military Appreciation Year-round
Military holidays and observances are a great time to show your appreciation for customers, employees and spouses who serve in one of the branches of the United States military. The dedication, bravery and sacrifice of these individuals knows no bounds, and the way you show your thankfulness for all…
Article
Customer Expectations Are Evolving—Is Your Service Keeping Up?
These days, customers are used to the very best. Competition among businesses is stiff, so companies are pulling out all the stops to provide a great experience to win more customers. This culture is now so commonplace that clients and buyers expect certain standards—or they go elsewhere. Below, we …
Article
The Retail Experience Could Use Some Extra Care
Effective retail customer engagement is the key, not just a trend. Customer engagement differentiates businesses in a crowded market, fostering loyalty and driving sustained growth. In today's retail landscape, understanding and meeting evolving customer needs through personalized, immersive experie…
Article
Level Up Your Customer Experience—and Team Morale—with Care by Hallmark
Enhancing customer experience and team morale is achievable with Care by Hallmark. This blog discusses how this web-based program empowers customer service representatives to send personalized greeting cards, creating meaningful touchpoints even during difficult conversations. Learn how Care can sup…
Case Study
Billion-dollar Retailer Lifts Sales 133% with Greeting Cards
How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.
Guest Contributed
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
PR Mention
What You Need to Know About Direct Mail Marketing In the Digital Age
In the digital age, direct mail marketing remains a powerful tool for engaging customers and driving tangible results. This article explores the unique advantages of direct mail, such as its ability to stand out in a crowded digital landscape and create a deeper emotional connection with recipients.…
Case Study
Is Your Marketing Data Statistically Significant? Here’s How You Can Tell
How to tell if your marketing data is statistically significant and what to do with it.
Case Study
How to Measure Incremental Impact of Direct Mail
Looking at incremental impact should be a part of every marketer’s data gathering checklist. Fortunately, measuring the incremental impact of direct mail is surprisingly straightforward.