
Article
Workplace Safety Recognition and Safety Award Ideas Your Teams Will Love
As part of your company’s commitment to safety in the workplace, it’s crucial to acknowledge employees who demonstrate safe behaviors on the job. A great safety recognition program rewards and incentivizes those who demonstrate safe practices, and when implemented, it will benefit not only your empl…

Article
Level Up Your Customer Experience—and Team Morale—with Care by Hallmark
Enhancing customer experience and team morale is achievable with Care by Hallmark. This blog discusses how this web-based program empowers customer service representatives to send personalized greeting cards, creating meaningful touchpoints even during difficult conversations. Learn how Care can sup…

Article
Creating a Powerful Customer Experience Strategy
In your work world, who inspires you? Why? I’ll bet no matter what it is they do – piano tuning, executive leadership, accounting – if they’re doing it right, they create the same result: a better customer experience. That’s why CX is the confluence of many disciplines and brings together brand and …

Case Study
Using Customer Engagement Techniques to Improve Net Promoter Score (NPS) and Employee Net Promoter Score (ENPS)
Empowered employees are happier and more engaged, which reduces turnover and increases productivity.

Article
Without Customer Care, Your Customer ‘Service’ is Only Halfway Effective
When a consumer chooses your brand above all others, it’s a more meaningful action than you might think. Why? Because in today’s competitive marketplace, consumers are hard to please. According to a 2020 study from Shep Hyken, 96% of people said they would gladly switch loyalties between companies w…

Guest Contributed
5 Ways to Show Gratitude to Essential Workers During National Customer Service Week
Recognizing Customer Service Week (Oct 4 - 8) is more important than ever in our current climate. Team members are working hard to put customers first. Even though many budgets have been shaved and employees may still be telecommuting, employers owe it to the staff that delivers their customer exper…

Article
Handwritten Notes Are Powerful Business Tools (Until They Become A Buzzkill). Here’s What To Do Then
There’s real power in sending a handwritten note to a customer: a card to thank a customer for subscribing, to celebrate with a customer for completing her first project with you, and so forth. Most powerful are notes sent to customers at emotionally charged junctures: follow-ups sent to ease the af…

Article
5 Tips & Tricks to Customize a Hallmark Card for Your Business
Hallmark Business Connections is the only place where you can personalize your Hallmark business greeting card. With a myriad of customization features that allow you to add photos, select colors and fonts, write digital personal messages and much, much more, we give your business permission to crea…

Article
4 Steps to Take the Stress Out of Company Holiday Cards
Purpose, design, customization and mailing services, this easy guide covers it all and will make the process of sending company holiday cards smooth and effortless.

Article
The Best Customer Experience Tip: Think About Customers as Individuals
Elevate your customer service by treating each customer as a unique individual. This insightful article from Hallmark Business Connections reveals how personalizing interactions can significantly enhance customer satisfaction. By understanding and addressing the specific needs and emotions of each c…

Article
4 Reasons to Show Gratitude to Customers on Thanksgiving
Showing appreciation at Thanksgiving with a Hallmark card can increase marketing ROI, boost direct mail response rates and improve customer satisfaction.

Whitepaper
How to Create Authentic Client Relationships with Marketing Personalization
Marketers today have access to endless tools that can help them get to know consumers, and as more companies lean into technology to help them gather data, consumers have come to expect more, too. Since businesses now have access to so much client information, it benefits them to create individual m…