Life event marketing is a valuable marketing technique designed to connect with a consumer on a personal and emotional level—particularly during a unique life moment—in order to trigger a response that results in higher profits and loyalty.

Memorable moments create opportunities for businesses to engage with their customers in new, highly effective ways by bringing forward the human side of their companies. This is what we call “life event marketing.”

Sending greeting cards for life events connects you with your customers, employees and prospects at times when something momentous is happening in their lives.