Can an apology ever be so good, so sincere, that it transforms a frustrating customer experience into a relationship-building one? Apologies are tricky. The words you say changes the message you convey.

Memorable moments create opportunities for businesses to engage with their customers in new, highly effective ways by bringing forward the human side of their companies. This is what we call “life event marketing.”

No company ever plans to make a mistake, error or mishap. The truth of the matter is, it happens.

While choosing your Spanish card may be simple, writing a message in the card can be a big hurdle. You may be asking yourself—what do I write? How do I know if I’m saying the right thing? Never fear, Hallmark is here to help with messages in Spanish alongside English translations for the most popula…