You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

Getting noticed is getting harder and harder. In the current business environment, more people than ever are battling for consumers’ time. Learn three marketing tactics to set you apart from the rest of the noise in this overcrowded market we call 2022.

Your employees live amazing lives off the clock. Let Hallmark help you celebrate, mourn and praise their life events to build deeper, stronger employer-to-employee relationships.

Imagine celebrating your customers' most significant life moments—birthdays, weddings, retirements—with the same enthusiasm as their friends and family. This is the essence of life event marketing, a powerful strategy that connects businesses with customers on a deeply personal level. By acknowledgi…

Memorable moments create opportunities for businesses to engage with their customers in new, highly effective ways by bringing forward the human side of their companies. This is what we call “life event marketing.”

Marketers today have access to endless tools that can help them get to know consumers, and as more companies lean into technology to help them gather data, consumers have come to expect more, too. Since businesses now have access to so much client information, it benefits them to create individual m…

Sending greeting cards for life events connects you with your customers, employees and prospects at times when something momentous is happening in their lives.

We are far more than a number on an employee badge or a customer membership card. We are people. And people need engagement to feel seen and valued. That’s why Hallmark Business Connections is committed to turning companies into more emotionally connected environments. We support companies as they l…