With competition rising and member expectations higher than ever, health plans have a unique opportunity to stand out. By integrating emotional intelligence and gratitude into marketing strategies, plans can transform interactions into lasting relationships. Celebrate milestones, resolve concerns wi…

This article emphasizes the importance of consistent, year-round direct mail campaigns for Medicare Advantage (MA) plans. It highlights how personalized direct mail can create meaningful touchpoints throughout the member lifecycle, from onboarding to preventive care reminders and birthday celebratio…

This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…

Explore the evolution and benefits of hybrid work models, which combine traditional in-office work with remote and travel work. During the COVID-19 pandemic, many businesses adopted hybrid work to maintain productivity and employee health. Post-pandemic, the hybrid model has proven effective, with d…

Lead nurturing doesn’t have to be tedious or time consuming to be effective. And you don’t have to break the bank to make meaningful connections that lead to life-long customers who love your business. You can maintain current client relationships, build new ones and ensure that you remain fully eng…

Discover how a strong account management program can transform your business. Learn why nurturing client relationships and delivering personalized experiences are key to boosting customer loyalty and satisfaction. Gain insights and practical tips from Hallmark Business Connections to enhance your st…

As we step into 2025, staying ahead in the marketing world means embracing new trends and technologies. This article highlights the top five marketing trends for the year, including the expansion of social commerce, AI marketing automation, unhinged and disruptive digital marketing, personalized AI …

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…

When it comes to client referral programs, businesses have tried everything including punch cards, product giveaways, swag and even cash … but at Hallmark Business Connections, we know that often, new connections result from the authentic relationships you’ve already built. Client acquisition doesn’…

Meet Mail to One from Hallmark Business Connections. It’s an easy, fast and flexible business solution that gives you on-demand card-sending opportunities for occasions when bulk sending isn’t needed. A professional way for you to select a single greeting card online, personalize it for a specific i…

A customer journey in the insurance industry starts when the customer decides they need a certain service—but once they sign a policy, don’t stop paying attention to them. It’s important to keep communicating and fostering customer relationships if you want them to stay.