This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

Through more than a century of being there for consumers during life’s most important moments, Hallmark has earned its reputation for being relationship experts. We help health plans increase member experience and satisfaction, deter shopping and improve retention—all through the power of an unexpec…

Thanksgiving offers companies the perfect occasion to leverage the proven benefits of sharing gratitude both within and outside of the workplace.

At the end of what might be a year filled with social isolation — one that’s been so very different from any others — your company’s holiday messaging should reflect the single most important thing you are likely feeling right now: an abundance of gratitude.

With the upcoming holiday season, there’s no better time to show your appreciation. A great format for expressing that gratitude is a Hallmark card—and it's never been easier.

It’s always good business to thank your customers and employees—it creates a connection, making them feel good and inspiring a sense of loyalty. Luckily, the perfect holiday to demonstrate your appreciation also happens to kick off the holiday season: Thanksgiving.

Characterized by turkey, stuffing and copious amounts of pumpkin pie, the month of November arrives every year with falling leaves and a chill in the air. It’s the perfect opportunity to celebrate family and friends—and share gratitude for our good fortune—right before the hustle and bustle of Decem…

Purpose, design, customization and mailing services, this easy guide covers it all and will make the process of sending company holiday cards smooth and effortless.

In the workplace, you need to not only tell your employees “it is great to work with you,” but also show them how much they are valued for their hard work and dedication.

Showing appreciation at Thanksgiving with a Hallmark card can increase marketing ROI, boost direct mail response rates and improve customer satisfaction.

When you care for customers you improve the likelihood of repeat business and create your own advocates. These message ideas will help you figure out the right way to express customer gratitude in your Thanksgiving card.