Imagine celebrating your customers' most significant life moments—birthdays, weddings, retirements—with the same enthusiasm as their friends and family. This is the essence of life event marketing, a powerful strategy that connects businesses with customers on a deeply personal level. By acknowledgi…

Memorable moments create opportunities for businesses to engage with their customers in new, highly effective ways by bringing forward the human side of their companies. This is what we call “life event marketing.”

Marketers today have access to endless tools that can help them get to know consumers, and as more companies lean into technology to help them gather data, consumers have come to expect more, too. Since businesses now have access to so much client information, it benefits them to create individual m…

Sending greeting cards for life events connects you with your customers, employees and prospects at times when something momentous is happening in their lives.