As we make our way through 2020s, our Artificial Intelligence (AI) and Business Intelligence (BI) dreams are turning into a reality. But are these technological advancements making brands appear less caring? Less real? Less human? Learn how can brands retain the human touch while still using AI and …

Retirement marks a major moment in our lives, and it should be recognized in the workplace. However, when getting ready to connect over this milestone keep in mind that people retire for a variety of reasons, so there’s no one-size-fits-all message. When you’re thinking about an appropriate way to r…

Imagine celebrating your customers' most significant life moments—birthdays, weddings, retirements—with the same enthusiasm as their friends and family. This is the essence of life event marketing, a powerful strategy that connects businesses with customers on a deeply personal level. By acknowledgi…

Memorable moments create opportunities for businesses to engage with their customers in new, highly effective ways by bringing forward the human side of their companies. This is what we call “life event marketing.”

Sending greeting cards for life events connects you with your customers, employees and prospects at times when something momentous is happening in their lives.