If you’ve ever adopted a pet, you know the deep, emotional attachment that comes along with it. Learn what to include in a pet sympathy card.

It’s not uncommon to feel lost for words when an employee experiences the death of a family member or friend. You may feel that no amount of words or supportive gifts will help your colleague or employee cope with the loss of someone they loved. It’s hard to know where to draw the line, too. Althoug…

We’ve outlined ideas for personal messages to help connect with those important people in your work world—your customers and employees.

Hallmark writers provide tips on how to keep your business condolences cards short, warm and caring.

Memorable moments create opportunities for businesses to engage with their customers in new, highly effective ways by bringing forward the human side of their companies. This is what we call “life event marketing.”

Sending greeting cards for life events connects you with your customers, employees and prospects at times when something momentous is happening in their lives.

If you’re in the business of caring for others, you know how important it is to reach out to clients during tough times, either face-to-face or with a handwritten note. It’s never easy to express concern or sympathy, but with a trusted resource by your side, you can be reassured you’re sending busin…