
Article
Emotional Intelligence in Healthcare Marketing: How Gratitude Can Drive Member Loyalty
With competition rising and member expectations higher than ever, health plans have a unique opportunity to stand out. By integrating emotional intelligence and gratitude into marketing strategies, plans can transform interactions into lasting relationships. Celebrate milestones, resolve concerns wi…

Article
Ten Donation Thank You Letters To Keep Donors Engaged
This article provides ten thoughtful donation thank you letter templates designed to keep donors engaged and appreciated. It emphasizes the importance of personalized messages in strengthening donor relationships and encouraging future contributions. Each template offers unique ways to express grati…

Article
Touchpoints that Matter: How Year-Round Direct Mail Keeps MA Members Engaged
This article emphasizes the importance of consistent, year-round direct mail campaigns for Medicare Advantage (MA) plans. It highlights how personalized direct mail can create meaningful touchpoints throughout the member lifecycle, from onboarding to preventive care reminders and birthday celebratio…

Article
50 Professional Thank You Card Ideas
A thoughtful thank-you card can leave a lasting impression and strengthen business relationships, whether you’re reaching out to clients, colleagues, or employees. Dive into our list of expertly crafted thank-you messages, tailored for various industries and occasions.

Article
How to Honor Veterans in Your Business With Thoughtful Cards & Gestures
In today's world, where gestures of appreciation can truly make a difference, prioritizing the recognition of veterans within your business is essential. Veterans bring unparalleled dedication, resilience, and leadership to any workforce. Their contributions, both in military service and civilian li…

Article
Celebrate Top Performers: Employee of the Month Ideas That Motivate and Inspire
It’s important to recognize employees for their hard work, and Employee of the Month awards are a great way to highlight the efforts of top performers across your organization. Being recognized at work is always a great feeling, so when managers take a few moments to call out those who have gone abo…

Article
Mail to One: Personalized Greeting Cards Mailed for You
Meet Mail to One from Hallmark Business Connections. It’s an easy, fast and flexible business solution that gives you on-demand card-sending opportunities for occasions when bulk sending isn’t needed. A professional way for you to select a single greeting card online, personalize it for a specific i…

Article
Navigating the Customer Journey: A Financial Advisor's Guide to Engaging and Retaining Clients
Strong relationships are the cornerstone of any successful business and require advisors who can deliver real results with personalized attention. To remain effective over time, it's crucial to examine all aspects of relationship building in business — from present difficulties when maintaining clie…

Article
Why Gratitude Makes Good Business Sense
Thanksgiving offers companies the perfect occasion to leverage the proven benefits of sharing gratitude both within and outside of the workplace.

Article
Why Life-Event Marketing Should Be Part of Every Veterinary Marketing Plan
Few veterinary practices celebrate or recognize pet life events — birthdays, anniversaries and sorrowful occasions, for example. These are missed opportunities to do something incredibly touching for your clients. By celebrating the life events and milestones of pets, veterinary teams can increase c…

PR Mention
How to Appreciate Your Frontline Workers Without a Big Budget
Though times have been difficult, essential healthcare workers have stepped up to the plate. Get 4 budget-friendly ideas on how to appreciate nurses and staff during National Nurses Week May 6-12.

Article
Brand Empathy Alleviates Social Isolation: 4 Ways to Make Customers Feel Less Lonely
Isolation is pervasive in today’s climate, and brands have a moral imperative to talk about it, address it, and act with empathy as consumers try to find their way through this new world.