Discover how a strong account management program can transform your business. Learn why nurturing client relationships and delivering personalized experiences are key to boosting customer loyalty and satisfaction. Gain insights and practical tips from Hallmark Business Connections to enhance your st…

The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …

Getting noticed is getting harder and harder. In the current business environment, more people than ever are battling for consumers’ time. Learn three marketing tactics to set you apart from the rest of the noise in this overcrowded market we call 2022.

Your employees live amazing lives off the clock. Let Hallmark help you celebrate, mourn and praise their life events to build deeper, stronger employer-to-employee relationships.

Imagine celebrating your customers' most significant life moments—birthdays, weddings, retirements—with the same enthusiasm as their friends and family. This is the essence of life event marketing, a powerful strategy that connects businesses with customers on a deeply personal level. By acknowledgi…

Marketers today have access to endless tools that can help them get to know consumers, and as more companies lean into technology to help them gather data, consumers have come to expect more, too. Since businesses now have access to so much client information, it benefits them to create individual m…