The dynamic between consumers and brands has shifted faster in retail than in any other industry. In today’s world of consumer retail, customers call the shots.

Think back to a memorable experience you had with a business. What is it about that unique experience that stands out? Most likely it was not simply what you purchased, but the interaction you had and how it made you feel. Truly memorable experiences depend on the sentiments a customer walks away fe…

As consumers, we receive over 5,000 marketing messages a day. These messages bombard us through an array of channels. Over time, consumers have become savvy at deciphering which messages to tune out. So how do companies cut through the clutter and connect with their customers? The answer is simple: …