This whitepaper explores the critical role of direct mail within the digital age, particularly in engaging Medicare Advantage (MA) members. By integrating innovative direct mail with modern digital strategies and leveraging the emotional resonance of Hallmark greeting cards, health plans can sig…

Empowered employees are happier and more engaged, which reduces turnover and increases productivity.

Test a Hallmark business greeting card against any top-performing mail tactic you’re currently using. Most likely, Hallmark cards will be opened, read, understood and acted upon better than your existing solution.

Discover how one of the largest mobile networking operators in the United States utilized custom Hallmark greeting cards to deliver a customer appreciation message and offer designed to improve digital engagement.

In the competitive world of health insurance, it is key to deliver an enhanced, high-quality member experience to stand out and achieve high member satisfaction ratings. Consumers are smarter and more discerning than ever, and health insurers that focus their marketing efforts on member-first strate…

The dynamic between consumers and brands has shifted faster in retail than in any other industry. In today’s world of consumer retail, customers call the shots.

Customer experience has become a key driver of purchasing behavior. In fact, as most C-suite executives at consumer brands will tell you, it’s the key driver.

After The Great Recession of 2008, coupled with the knowledge that it costs seven to nine times more to attract a new client than to retain one, a national financial services company decided to revisit its overall client experience and its impact on retention.

It’s a proven fact—Hallmark cards perform better than other marketing tactics. We’ve seen our custom greeting cards and greeting card collections improve response rates, re-engage lapsed customers, increase customer satisfaction ratings, increase number of cart purchases and so much more.

You can almost guarantee that Hallmark cards will be opened, read, understood and acted upon better than your existing marketing solution.

Sprint partnered with Hallmark Business Connections to create a branded card for a customer thank you campaign.