This whitepaper explores the critical role of direct mail within the digital age, particularly in engaging Medicare Advantage (MA) members. By integrating innovative direct mail with modern digital strategies and leveraging the emotional resonance of Hallmark greeting cards, health plans can sig…

How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.

Empowered employees are happier and more engaged, which reduces turnover and increases productivity.

How to tell if your marketing data is statistically significant and what to do with it.

Test a Hallmark business greeting card against any top-performing mail tactic you’re currently using. Most likely, Hallmark cards will be opened, read, understood and acted upon better than your existing solution.

Discover how one of the largest mobile networking operators in the United States utilized custom Hallmark greeting cards to deliver a customer appreciation message and offer designed to improve digital engagement.

“Having personally been at Hallmark and experienced their creative studios, I am delighted to see their special talents are back for the fifth year to create a special touch for our members, partners and sponsors with a unique card, just for the CXPA,” says Diane Magers, CEO of CXPA. “This card is a…

In the competitive world of health insurance, it is key to deliver an enhanced, high-quality member experience to stand out and achieve high member satisfaction ratings. Consumers are smarter and more discerning than ever, and health insurers that focus their marketing efforts on member-first strate…

The dynamic between consumers and brands has shifted faster in retail than in any other industry. In today’s world of consumer retail, customers call the shots.

Customer experience has become a key driver of purchasing behavior. In fact, as most C-suite executives at consumer brands will tell you, it’s the key driver.

After The Great Recession of 2008, coupled with the knowledge that it costs seven to nine times more to attract a new client than to retain one, a national financial services company decided to revisit its overall client experience and its impact on retention.