Article
How Care from Hallmark Increases Compassion in Customer Service
At Hallmark Business Connections, we’re all about making connections that count. Our Care solution is designed to help you, the customer service representatives, take your customer care strategy to a whole new level. This isn’t just about resolving issues over a call; it’s about forming real human c…
Article
Why Empathy in Insurance Is Essential for Increased Customer Retention
As an insurance provider, stepping beyond the conventional realm of transactional interactions with your clients is a solid first step in paving the way for a culture of exceptional customer service. The insurance customer experience trends of today emphasize a personalized approach, which is the co…
Video
Connecting with Customers Through the Feel-Good Power of Empathy
The challenge to differentiate based upon customer experience takes emotional intelligence with a good dose of empathy. Watch our video on how to connect with your customers through the feel-good power of empathy.
Article
What’s the Biggest Differentiator Among Health Insurance Providers Today? Empathy
You can have the best products and plans in the world. But if your customers don’t feel a connection with your brand, they’ll leave. And they’ll leave even faster now that they’ve become more savvy online shoppers during the pandemic.
Article
Insurance Companies That Show Empathy Will Win Hearts ... and Customer Loyalty
These three strategies will help you bring more empathy into insurance customer service and help clients feel better protected.
Article
Don’t Lose the Human Touch When Using AI and Big Data for Marketing
As we make our way through 2020s, our Artificial Intelligence (AI) and Business Intelligence (BI) dreams are turning into a reality. But are these technological advancements making brands appear less caring? Less real? Less human? Learn how can brands retain the human touch while still using AI and …
Article
Why Life-Event Marketing Should Be Part of Every Veterinary Marketing Plan
Few veterinary practices celebrate or recognize pet life events — birthdays, anniversaries and sorrowful occasions, for example. These are missed opportunities to do something incredibly touching for your clients. By celebrating the life events and milestones of pets, veterinary teams can increase c…
Article
Brand Empathy Alleviates Social Isolation: 4 Ways to Make Customers Feel Less Lonely
Isolation is pervasive in today’s climate, and brands have a moral imperative to talk about it, address it, and act with empathy as consumers try to find their way through this new world.
Article
How Businesses Can Address Social Isolation
In the current climate, senior living residents are at more risk of experiencing social isolation and loneliness, which can have negative health outcomes. Learn 4 ways to forge stronger bonds through empathy.
Article
The Tool Kit Companies Need Now to Build a Better Customer Experience
With just a few tweaks to your customer experience processes, you can make a difference in people’s lives while simultaneously building brand reputation and loyalty. It all starts with equipping your employees with customer engagement tool kits.
Article
8 Ways to Infuse Empathy into Customer Relationship Marketing
Turning first-time buyers into lifelong customers can be a challenge. But one simple concept can help make it much, much easier.
The secret? Empathy.
Whitepaper
11 Steps to Master Empathetic Marketing Right Now
Customers, employees, prospects and coworkers tend to get caught up in the blur of life. As marketers that makes it exceedingly difficult to capture and hold the attention of target audiences.