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Measuring Statistical Significance in Marketing: Personalized Campaigns Connect You with Your Customers

Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving a…
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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

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Online Retailer Improves ROAS by 50% by Sending Hallmark Cards to Customers

Find out how a billion-dollar fashion retailer delivered a human experience to improve digital marketing results.
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Hallmark Cards Are a Double Win for Marketing ROI

Test a Hallmark business greeting card against any top-performing mail tactic you’re currently using. Most likely, Hallmark cards will be opened, read, understood and acted upon better than your existing solution.
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This Format Will Outperform Your Top-Performing Direct Mail Piece

You can almost guarantee that Hallmark cards will be opened, read, understood and acted upon better than your existing marketing solution.
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Make it a Happy Valentine’s Day: Three Tips to Help You Connect and Grow your Professional Relationships

Valentine’s Day is a holiday that businesses should embrace. Why? It’s the perfect opportunity to create an unexpected, empowering customer experience that helps with the bottom line, too.
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Here’s How to Show Your Customers and Employees You Care Enough

Sprint partnered with Hallmark Business Connections to create a branded card for a customer thank you campaign.
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Life Event Marketing: An Effective Way to Attract and Keep Customers

Life event marketing is a valuable marketing technique designed to connect with a consumer on a personal and emotional level—particularly during a unique life moment—in order to trigger a response that results in higher profits and loyalty.
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Case Study

Hallmark Greeting Cards Work Better Than Letters, Phone Calls and Other Greeting Cards

Learn how a financial services company with over 10,000 locations uses Hallmark cards to improve client retention and agent engagement.
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Major Retailer Improves Marketing ROI by Sending Hallmark Cards for 5+ Years

A large retail chain with thousands of locations and an ecommerce platform was looking for a marketing solution that could achieve a number of its most challenging marketing goals.
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7 Reasons Why Your Business Needs to Send Customer Birthday Cards

Customer birthday cards present a valuable opportunity for your business to recognize customers personally. Consider sending real, paper Hallmark birthday cards—it will generate a big impact on your customers and your business.
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