Article
The Unicorn of Content Marketing: The Mailbox NOT the Inbox
Case Study
Online Retailer Improves ROAS by 50% by Sending Hallmark Cards to Customers
Find out how a billion-dollar fashion retailer delivered a human experience to improve digital marketing results.
Case Study
Hallmark Cards Are a Double Win for Marketing ROI
Test a Hallmark business greeting card against any top-performing mail tactic you’re currently using. Most likely, Hallmark cards will be opened, read, understood and acted upon better than your existing solution.
Case Study
This Format Will Outperform Your Top-Performing Direct Mail Piece
You can almost guarantee that Hallmark cards will be opened, read, understood and acted upon better than your existing marketing solution.
Article
Make it a Happy Valentine’s Day: Three Tips to Help You Connect and Grow your Professional Relationships
Valentine’s Day is a holiday that businesses should embrace. Why? It’s the perfect opportunity to create an unexpected, empowering customer experience that helps with the bottom line, too.
Article
Here’s How to Show Your Customers and Employees You Care Enough
Sprint partnered with Hallmark Business Connections to create a branded card for a customer thank you campaign.
Article
Life Event Marketing: An Effective Way to Attract and Keep Customers
Life event marketing is a valuable marketing technique designed to connect with a consumer on a personal and emotional level—particularly during a unique life moment—in order to trigger a response that results in higher profits and loyalty.
Case Study
Hallmark Greeting Cards Work Better Than Letters, Phone Calls and Other Greeting Cards
Learn how a financial services company with over 10,000 locations uses Hallmark cards to improve client retention and agent engagement.
Case Study
Major Retailer Improves Marketing ROI by Sending Hallmark Cards for 5+ Years
A large retail chain with thousands of locations and an ecommerce platform was looking for a marketing solution that could achieve a number of its most challenging marketing goals.
Article
7 Reasons Why Your Business Needs to Send Customer Birthday Cards
Customer birthday cards present a valuable opportunity for your business to recognize customers personally. Consider sending real, paper Hallmark birthday cards—it will generate a big impact on your customers and your business.