Personalizing communication is one of the most effective ways for health plans to build stronger, lasting relationships with their Medicare Advantage (MA) members. With the average MA beneficiary now able to choose from 43 plans—more than twice the options available in 2018, according to KFF researc…

Networking is the cornerstone of the B2B sector, crucial for growth and unlocking new opportunities. In a fast-paced business environment, cultivating and maintaining professional relationships can be challenging. Imagine having a tool that could elevate your networking efforts and make a lasting im…

Whether you're a crafter, DIY enthusiast, business owner, or stationery lover, mastering the art of handwriting can elevate your card designs to new heights, expressing your unique touch. In this blog post, we’ll walk you through essential handwriting tips to ensure your Hallmark cards are not only …

Showing appreciation to veterans is more than a kind gesture—it's a way to honor their sacrifices. Personalized cards offer a meaningful expression of gratitude, creating a deep emotional impact.

With our recent release of Personal Fonts by Hallmark, you can now connect on a brand-new level—by leveraging the power of your penmanship! Now, by combining digital technology with the talent of our lettering artists, we are able to bring the personality and nuances of your own handwriting into you…

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

Effective retail customer engagement is the key, not just a trend. Customer engagement differentiates businesses in a crowded market, fostering loyalty and driving sustained growth. In today's retail landscape, understanding and meeting evolving customer needs through personalized, immersive experie…

In today's market, consumers are increasingly seeking genuine connections with brands. This article explores how handwritten notes can showcase your brand's authenticity and build lasting relationships with customers. Learn how a simple, personalized touch can set your business apart and foster trus…

Getting noticed is getting harder and harder. In the current business environment, more people than ever are battling for consumers’ time. Learn three marketing tactics to set you apart from the rest of the noise in this overcrowded market we call 2022.

With the upcoming holiday season, there’s no better time to show your appreciation. A great format for expressing that gratitude is a Hallmark card—and it's never been easier.

It’s a proven fact—Hallmark cards perform better than other tactics. We’ve seen our custom greeting cards and greeting card collections generate new member leads, improve member engagement and increase healthy behaviors, STAR ratings, HEDIS® scores and more.

Now, more than ever, businesses use Hallmark cards to market their products and services, reinvigorate their customer experience and build real, meaningful connections with consumers.