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From Inbox to Mailbox: The Role of Data in Personalizing Direct Mail for Medicare Advantage Plans

Personalizing communication is one of the most effective ways for health plans to build stronger, lasting relationships with their Medicare Advantage …
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10 Tips for Handwriting Beautiful Cards

Whether you're a crafter, DIY enthusiast, business owner, or stationery lover, mastering the art of handwriting can elevate your card designs to new heights, expressing your unique touch. In this blog post, we’ll walk you through essential handwriting tips to ensure your Hallmark cards are not only …
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Heartfelt Ways to Show Appreciation to Veterans with Cards

Showing appreciation to veterans is more than a kind gesture—it's a way to honor their sacrifices. Personalized cards offer a meaningful expression of gratitude, creating a deep emotional impact.
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Personal Fonts by Hallmark: Deliver Personalized Experiences in a Fraction of the Time

With our recent release of Personal Fonts by Hallmark, you can now connect on a brand-new level—by leveraging the power of your penmanship! Now, by combining digital technology with the talent of our lettering artists, we are able to bring the personality and nuances of your own handwriting into you…
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Greeting Cards Create Genuine Connections with Hispanic Customers and Employees

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…
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The Retail Experience Could Use Some Extra Care

Effective retail customer engagement is the key, not just a trend. Customer engagement differentiates businesses in a crowded market, fostering loyalty and driving sustained growth. In today's retail landscape, understanding and meeting evolving customer needs through personalized, immersive experie…
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3 Unique Marketing Tactics to Stand Out from the Competition in 2022

Getting noticed is getting harder and harder. In the current business environment, more people than ever are battling for consumers’ time. Learn three marketing tactics to set you apart from the rest of the noise in this overcrowded market we call 2022.
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3 Unexpected Reasons Why Company Holiday Cards Are Trendy Again

With the upcoming holiday season, there’s no better time to show your appreciation. A great format for expressing that gratitude is a Hallmark card—and it's never been easier.
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Health Plans Love Hallmark Cards—Here’s Why

It’s a proven fact—Hallmark cards perform better than other tactics. We’ve seen our custom greeting cards and greeting card collections generate new member leads, improve member engagement and increase healthy behaviors, STAR ratings, HEDIS® scores and more.
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Make it a Happy Valentine’s Day: Three Tips to Help You Connect and Grow your Professional Relationships

Valentine’s Day is a holiday that businesses should embrace. Why? It’s the perfect opportunity to create an unexpected, empowering customer experience that helps with the bottom line, too.
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5 Tips & Tricks to Customize a Hallmark Card for Your Business

Hallmark Business Connections is the only place where you can personalize your Hallmark business greeting card. With a myriad of customization features that allow you to add photos, select colors and fonts, write digital personal messages and much, much more, we give your business permission to crea…
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What Can a Hallmark Card Do for Your Business? Here are 10 Inspiring Examples.

Here are 10 examples of how we're helping companies grow—one Hallmark card at a time. Because stronger, more meaningful connections with customers and employees is always good business. Plus, we have the stats to prove it.
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The Power of a Handwritten Note

Companies can utilize the power of a handwritten note to express gratitude and recognition of their employees and customers.
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