Memorable moments create opportunities for businesses to engage with their customers in new, highly effective ways by bringing forward the human side of their companies. This is what we call “life event marketing.”

In general, the phrase “the customer is always right” is attributed to department store founder Marshall Field. But was Mr. Field right about customers never being wrong?

Hallmark Business Connections, the business-to-business subsidiary of Hallmark Cards, Inc., is proud to announce the release of the company’s new customer care solution for businesses.

Hallmark Business Connections’ Customer Care Solution Wins 2016 CUSTOMER Product of the Year Award New program uses Hallmark cards to deliver emotional impact on employees and customers

As we mark CXDay (Customer Experience Day) at Hallmark Business Connections, we celebrate the employees who concentrate on putting the customer at the center of our operations every day, an approach that figures prominently in the article below by Micah Solomon, customer service consultant and autho…

Think back to a memorable experience you had with a business. What is it about that unique experience that stands out? Most likely it was not simply what you purchased, but the interaction you had and how it made you feel. Truly memorable experiences depend on the sentiments a customer walks away fe…

As consumers, we receive over 5,000 marketing messages a day. These messages bombard us through an array of channels. Over time, consumers have become savvy at deciphering which messages to tune out. So how do companies cut through the clutter and connect with their customers? The answer is simple: …

In today’s digital age, companies are faced with the challenge of choosing the best online tools to engage customers and improve the customer experience. The following are examples of online customer engagement strategies that will give your business a solid foundation for connecting with customers.