4 Writing Tips for Employee Work Anniversary Cards (and Customers, Too)

Work anniversary cards  go a long way in showing employees and customers how much you appreciate them. There is something special about receiving written recognition inside a high-quality, display-worthy card.

For employees, this gesture can make them feel valued and increase overall satisfaction and productivity. These personal notes often turn into keepsakes, stored in desk drawers for years to come. As industries have evolved, it’s even more important to celebrate employee work anniversaries annually. Don’t wait for milestone years, such as fifth or tenth anniversaries to recognize years of service.

Business anniversary cards offer a unique opportunity for customer relationship building. Salespeople and account managers can also recognize their clients, customers and prospects on major company birthdays and personal anniversaries.

Hallmark Business Connections offers a wide range of anniversary cards specifically created with business needs in mind.

What To Write in Work and Customer Anniversary Cards

In addition to offering these products perfect for appreciating staff and supplementing customer service efforts, we can also help you craft a message to write inside.

Purchasing a work anniversary card is one thing, but deciding what to say in it is a completely different task. While some details between employee recognition examples and customer appreciation differ, our template for messages that build business relationships will work for whoever you're celebrating. We’ve got you covered with tips that will show appreciation and build trust.

4 Steps to Follow

1. Start with a genuine expression of gratitude. Make sure to start every work anniversary card with a message of thanks. It's also a good Idea to mention how long term the partnership has been. For employees: "I would like to personally thank you for <#> years of service at ." For customers: "Dear , I'd like to thank you for your loyalty as a customer for the past <#> years."

2. Say something specific to the recipient. This is important because it demonstrates you’re paying attention in a positive way and understand where your goals and objectives overlap, creating opportunities for partnership and success. For employees: "Your work on projects were integral in our success." For customers: "It has been my pleasure to serve as your agent, and I hope you love the new policy we tailored just for you this spring."

3. Express excitement for the future. We recommend making a statement that makes it clear you look forward to continuing to work together. For employees: "We are looking forward to helping you grow with us for many years to come." For customers: "I hope you'll give me the honor of continuing to serve you for many years to come!"

4. End with "Sincerely, X." Use your name. It is a great way to sound both genuine and respectful. It just works!

Message Starters

Get inspired with these ideas from Hallmark writers for customer and employee anniversary cards. Here are a few of our favorites:

Messages for Employees

• Thank you for choosing us. We’re so happy we chose you!

• Your unique skillset coupled with the style only you can contribute has made an invaluable difference in our year. Thank you for spending it with us!

• The work you do from day to day has added up to another amazing year. We are honored to celebrate your dedication!

• The dedication you show every day to your job amazes us. Congratulations, and we thank you for another year!

• Thank you for the dedication and skillset that only you could bring to our company.

Messages for Customers

• Thank you for choosing to spend another year with us. Happy Anniversary!

• Time flies when you’re having fun. We look forward to partnering with you for many years to come!

• Thank you for another year of your business and your trust. We appreciate getting to work with you!

• Our company is better because we get to work with people like you. We’re honored to spend another year serving you!

• We appreciate you and we’re excited to celebrate another year of working together!

Looking for other ideas for building relationships at work? Hallmark Business Connections can help! Check out these related articles with advice on recognizing workplace excellence, surprising and delighting with cards that show you care, and building relationships with a monthly birthday campaign.