A Unique Marketing Format for Health Plans is Here—Hallmark Cards

Every year we help health insurance providers send Hallmark cards to their members. But why do health plans send Hallmark cards in the first place?

What we’ve found is that Hallmark cards build relationships with both current plan members and with prospective plan members, influencing their understanding of what the health plan has to offer.

This is all due to the simple fact that Hallmark cards get opened, read, understood and acted on better than other mail formats. Watch this three-minute video to find out how health plans nationwide use Hallmark cards to acquire new members, motivate healthy behaviors, retain current members and increase HEDIS®, CAHPS® and Star ratings.

Member Outreach that Really Works 

Hallmark cards act as a powerful health and wellness marketing tool. In fact, Hallmark cards outperform existing marketing formats and control groups by up to 39%. ¹ Sending a Hallmark greeting card can help you:

1. Acquire new members

We put our Hallmark cards up against other top-performing acquisition tactics and saw a 22% lift ² over previous best-performing mail formats.

2. Improve member engagement

Hallmark cards get your message opened, read and acted on better than other forms of healthcare direct mail. When sending one of our greeting cards, clients can expect a response rate as high as 44%. ³

3. Retain current members and build loyalty

Hallmark cards get your message opened, read and acted on better than other forms of healthcare direct mail. When sending one of our greeting cards, clients can expect a response rate as high as 44%. ⁴

4. Generate healthy behaviors

Hallmark cards produce nine times more member participation ⁵ , which ultimately increases your members’ healthy behaviors and your HEDIS®, CAHPS® and Star ratings.

Reimagine Your Health Plan Marketing Strategy with Hallmark

Are you a health insurance provider looking for an effective solution to engage your members? Acquire new ones? Encourage healthy behaviors? If so, we have the health and wellness direct marketing plan for you. Reach out to us today.

References

1. ^

   Health plan-reported results

2. ^

   Health plan-reported results

3. ^

   Health plan-reported results

4. ^

   Health plan-reported results

5. ^

   Health plan-reported results