Automation With a Human Touch

In a world where digital clutter often overshadows meaningful connections, Hallmark’s Automatic Mailings tool stands out as a breath of fresh air. By leveraging Hallmark's renowned brand equity, creativity, and emotional intelligence, this tool helps your brand deliver impactful direct mail touchpoints that not only break through the clutter but are eagerly opened, read, and acted upon. 

Imagine improving customer satisfaction, deepening brand loyalty, and building and maintaining relationships with customers, all with the personalized charm of a Hallmark card. With a remarkable 95% open rate, compared to the average 30-35% for standard printer/direct mail agencies, this tool is designed to make each communication count. 

What Is Hallmark’s Automatic Mailings Tool?

Consider this following scenario: In the past, if you wanted to send all of your clients a birthday card, you had to buy 25+ cards, pick out the perfect one for each person, choose the sentiment on the inside, write a personal message, add a signature and logo, and remember to send them out at the proper times throughout the year. This was a massive time constraint and created the potential for forgotten birthdays and disappointed clients. 

Now with Automatic Mailings from Hallmark, the process is as easy as 1, 2, 3. 

Organize Your Mailing List: Utilize our comprehensive address book that stores all your client's information, including birthdays. Simply select the clients who need to receive a specific mailing and add them to your list.

Enroll in Automated Mailing: Once enrolled, the system takes over. Clients on your list will automatically receive a card for their birthday each month. You no longer need to remember each date.

Manage Your List With Ease: We send monthly reminders to review your list, allowing you to add or remove clients before the automated direct mailing list is locked. Say goodbye to the hassle of ordering and storing multiple cards each month — we handle all direct fulfillment for you.

The most important benefit of Hallmark's automated direct mail marketing tool is that it takes the stress out of remembering important dates. Forget about missing a birthday or an anniversary or rushing to mail a card at the last minute. Our system automatically sorts out who gets a card based on the special dates you've entered for each person. Just set up how you want your cards to look once, then keep adding new people to your address book as you go. Every month, like clockwork, your cards get sorted and sent out to the right people based on who's up for a celebration. It's easy and worry-free.

How Can Automated Direct Mail Marketing Help?

When building and maintaining relationships with customers, one of the best things you can do is show them how important they are to you. This can be done by adding a personal touch to your customer interactions. Sending cards through automated birthday mailings and other important events in each customer’s life lets them know that you truly value them as a person and care more about their experience than simply making a sale.

When it comes down to it, automated direct mail marketing serves as a valuable customer and employee retention strategy. Ultimately, it can help you create non-sales touchpoints that drive customer loyalty and boost your brand reputation. 

Answers to the 5 Most Common Concerns With Automatic Mailing

Exploring new technology often raises questions, and our automated direct mailing technology is no exception. Here are clarifications to some common queries:

1. Is there a client limit?

Rest assured, our system accommodates an unlimited number of clients, ensuring no one is left out of your communication loop. You can even save information for each customer to ensure consistent communication through automated direct mailing at regular intervals. 

2. Are the cards customizable? 

You can fully customize the message that you send to each individual client. The inside of the card is completely blank, allowing you to design it with your own signature, personalized messages, and logos. 

3. How are reminders sent? 

Reminders are sent to your email address before the mailing list is created. This allows you to make any necessary changes to your automated direct mail marketing before the mailing occurs. If changes are not made before the mailing list is locked, the mailing will go according to schedule. 

4. Are deliveries trackable?

All cards are mailed through first-class postage with the United States Postal Services, which includes tracking for each item sent. Any cards that were not delivered as intended will be returned to the return address that you provided.

5. Can the frequency of mailings be changed?

Currently, our service only supports monthly mailings. This frequency is ideal for regular updates, birthday automated mailing greetings, and acknowledging special occasions with your clients.

Automated direct mailing is the perfect way to communicate with your customers frequently. Not only do you have the ability to send out cards for birthdays, but you can cater to various life events, including wedding anniversaries, pet birthdays, work anniversaries, and more. This helps to ensure continuous and personalized connections are made with each client. 

Hallmark’s Direct Mail Marketing is the perfect tool for building and maintaining relationships with customers without adding any stress to your team. This tool is a game-changer for keeping those important relationships strong and showing your clients they really matter. In a world where everyone's inbox is overflowing, a personal card in the mail can make all the difference

Interested in making your client communications unforgettable? Contact us here, and let's chat about how Direct Mail Marketing can work wonders for you.