Boost Medicare Member Engagement and Satisfaction by Rewarding Healthy Behaviors

For Medicare plans, one of the most important key performance indicators is member satisfaction. Measured on a scale of 1 to 5, Star Ratings evaluate how well Medicare Advantage plans perform in several categories, including quality of care and customer service.

Plans looking to increase their Star Rating, or maintain their already high marks, frequently explore ways to deliver value and improve experiences for members.

How can Hallmark help? With greeting cards that create engaging wellness touchpoints for members.

These touchpoints can include personalized messages that encourage members to take advantage of plan benefits, schedule preventive care and screening appointments, and so much more. But they also remind your members how much you care about their health and well-being.

By deepening connections and building personal relationships with patients, Medicare plans can improve Star Ratings and member satisfaction.

Hallmark Solution for Medicare – Break Through

Hallmark’s approach to increasing member engagement with health insurance programs is simple and sincere: We bring Hallmark moments to the business world.

How do we deliver on that? With our greeting cards.

They are the ideal method for delivering your most important messages while maintaining a business-appropriate tone and adhering to your brand.

We unleash the creativity of Hallmark’s artists and writers to craft custom direct mail touchpoints with each brand’s identity and values in mind. To enhance cards, we also create coordinating inserts to inform, educate or encourage members. This format communicates important professional information in easy-to-read and easy-to-understand ways.

Why Break Through by Hallmark Works for Medicare

We take an “all-carrot” approach when it comes to motivating members to visit their primary care physician and get screenings, tests and other preventive care.

Using a personal “voice of a friend,” Hallmark cards provide care and warmth to inspire action. Overall, our member engagement program keeps your members healthy and encourages the diagnosis and management of chronic conditions.

We’ve tested member engagement strategies and found that Hallmark cards get your message opened, read, understood and acted upon better than other forms of healthcare direct mail. From design to mailing, every program detail is covered for you and completed with accuracy.

Learn more about how Hallmark can support your health plan with our Break Through solution.

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