Personal Fonts by Hallmark: Deliver Personalized Experiences in a Fraction of the Time

Hallmark Business Connections is the leader in helping businesses nurture relationships with customers, employees, partners, donors and members by building a bridge between business and personal relationships. With our recent release of Personal Fonts by Hallmark, you can now connect on a brand-new level—by leveraging the power of your penmanship! Now, by combining digital technology with the talent of our lettering artists, we are able to bring the personality and nuances of your own handwriting into your marketing communications.

Personal Fonts are created for professionals who want a unique and individualized way to represent their brand to customers … and to make themselves more memorable in a busy marketplace. Using your own handwriting adds another level of personalization and captures customer attention over other brands that are not leveraging such compelling and innovative solutions. Stand apart from the rest by adding yet another layer of personalization when you put your own handwriting to work for you in your customer outreach.

What Is a Personal Font?

A Personal Font digitizes your natural handwriting, focusing on the flow and personality of your penmanship, and making it appear as if you had written the note yourself by hand. Your customers and potential customers notice the details you put into connecting with them, and adding a Personal Font is one more way you can show them that their business is important to you.

A time-saving benefit to completing your Personal Font is that it gives you an easy way to scale orders, too. Rather than hand-writing hundreds of cards, you can add your personalized message to a Hallmark card in your handwriting—one time—and ensure it is sent to your entire list of contacts.

How Do I Get a Personal Font?

Completing the kit to create your Personal Font is easy—it only requires a bit of your time. But remember, you only have to do it once, and then we can use your Personal Font for every greeting card you send through Hallmark Business Connections.

Once an order is placed for a Personal Font, we’ll send you a kit in the mail that will capture all the nuances and little details that make your handwriting unique to you. When you have completed your writing sample, simply return it in the pre-addressed, postage-paid envelope. When we receive your handwriting samples in house, Hallmark font artists get to work turning your personal handwriting into a one-of-a-kind font that can be used on all of your bulk card orders, Mail to One and even Automatic Mailings. Talk about a time saver!

Quality Connection, Budget Friendly

In addition to capturing the attention of current and future business partners, there are plenty of other benefits to adding a Personal Font to your toolbox:

More affordable pricing than competitors. You’ll see others touting versions of a personal font in the marketplace, but they often carry a very high price tag and don’t offer all the features and ease of use that we do at Hallmark.

More sincere connections. Your customers will immediately notice your attention to detail and the personalized touch you’re adding to your communications.

More time to invest in your business. You’ll save hours every month by creating a single font that can be used for multiple sending occasions and client outreach.

More of “you” in all you do. We’ll be using a font script that is developed by real artists, and it will have all the attention to detail you’ve come to expect from your Hallmark team.

Want to learn more about Personal Fonts by Hallmark and how they can help you streamline your business, reach more customers and deliver memorable communications that get results? Read more about Personal Fonts and order yours today to get started!