Ways to Celebrate Small Business Week with Hallmark Cards

A local coffee shop. Your favorite bookstore. The boutique advertising agency. Small businesses like these have a culture unlike any other. They’re filled with early risers, night owls, weekend warriors and multiple-hat wearers that make their small businesses—and the communities they’re part of—thrive. If you’re one of these hardworking entrepreneurs or small business owners, you should have Small Business Week marked on your calendar. National Small Business Week takes place each year on the first week of May.

The U.S. Small Business Administration holds this annual weeklong event to recognize the nation’s small businesses, entrepreneurs and the champions of the many much-loved neighborhood businesses.

If you’re looking for ideas to inspire your Small Business Week celebrations, we can help. Take a look at five of our favorite ways to promote your small business during Small Business Week.

1. Thank your clients and customers.

One of the best ways to celebrate Small Business Week is by acknowledging those who keep you in business: your customers. Taking the time to thank them for their patronage is a must during Small Business Week. A meaningful way to demonstrate your gratitude for your customers—without straining your budget or schedule— is sending Hallmark appreciation cards.

Hallmark Business Connections makes it easy to deliver messages that stand out in the mail. From the iconic gold seal on envelopes to top-quality designs and a variety of editorial options, we bring Hallmark moments to your business interactions. Plus, our editable inside messages and addressing services use realistic handwriting fonts, which keep your communications feeling personal.

2. Offer a special promotion.

Providing a special discount prior to Small Business Week can bring more customers into your store. Consider setting up a special promo code and include this information in your personalized thank you card or customer appreciation card with the dates valid only during that one week—and you’ll definitely boost your traffic, no matter if that’s in store or online This will create a memorable and fun experience during Small Business Week.

3. Thank your employees.

You won’t want to overlook the people who help run your small business. Your team is critical in making your business a success—and Small Business Week is a perfect time to recognize them for their contributions to making the day-to-day go smoothly.

Sending employee appreciation cards is one of the best ways to engage and remind them you appreciate their hard work. A little Hallmark card goes a long way in showing gratitude.

4. Honor other small businesses in your community.

Are there other small businesses you wish you could partner with in your local community? If so, celebrate them during Small Business Week! A quick note to say you’re thinking of them or a celebratory message could be the thing you need to foster collaboration.

Consider sending neighboring small businesses a congratulatory card to wish them a happy Small Business Week and a fruitful year of business. Small Business Week is great time for entrepreneurs to come together.

5. Throw a party.

Bring together everyone important to your business with a Small Business Week party. This fun option will give you the chance to engage with your customers and employees all at once. Gather in your storefront or an event space and thank them with refreshments and cheer.

Remember, Hallmark Business Connections can also help you reach out to all your business contacts and show your gratitude with our assorted appreciation card packs.

Grow Your Small Business with Hallmark

We work with small businesses every day and appreciate your commitment to delivering personal experiences. That’s why we’ve curated a collection of business greeting cards you can use to deepen connections. Just like you rely on Hallmark to strengthen your personal relationships, you can count on us to keep your business going and growing.

Want to learn more about how Hallmark can support your small business? Discover four benefits to greeting card marketing you may not have considered.