Welcome Home! | Send New Home Greetings to Build Real Estate Business Relationships

Buying a home, renting a new place, relocating, moving across town or across the country—no matter how you look at it, moving is one of the biggest and most exciting events that people experience. It’s right up there with getting married or starting a new job, and it requires a lot of time and energy to keep everything in balance.

For real estate agents and businesses like title companies, insurance agents, financial planners and others who work closely with clients who are relocating, this buzz of newness and excitement creates an opportunity for relationship building. It’s a great time to make impactful and lasting impressions on clients before, during and after their move by sending them housewarming greetings, small gifts and even coupons for local businesses you may partner with.

Reasons for Moving

It’s important to keep in mind that while many people who are moving are excited about a new location and new possibilities, others may be moving under different circumstances. If this is the case, be sure to offer peace of mind and reach out in a caring and empathetic way.

Whether they’re moving because of a work transfer or job opportunity, to care for a family member, to downsize to a smaller place (or to upsize and grow their family!) or to lessen their financial burden, when you pinpoint what’s motivating their move and support them throughout the process, your efforts will be remembered.

Welcome Them to the Neighborhood With New House Greetings

Think of the last time you moved. Were you buzzing with anticipation, eager to meet your neighbors, antsy about learning the lay of the land in a new area? Moving involves all those emotions and then some. Real estate agents and other businesses can ease some of the anxiety of moving and make new neighbors feel welcome simply by sending a greeting card that offers well wishes and a tip or two about local highlights.

Moving can feel overwhelming, so anything businesses do to ease the transition for clients is a welcome surprise. A greeting card is a great way to welcome people to the neighborhood and let them know you’re thinking of them as they get settled in their new place. Plus, you’ll make great inroads toward strengthening relationships and building long-term customer loyalty that can lead to future business and referrals.

38% say moving is more stressful than a breakup.

25% of Americans feel like moving is more stressful than landing a plane in an emergency.

At HBC (Hallmark Business Connections), we offer a variety of New Home and Moving greeting cards specifically designed to welcome home owners and renters to their new homes. From warm and welcoming to cute and congratulatory, you’ll find the perfect way to say congratulations on your new home from realtors, from local businesses or from neighborhood establishments. You can even stock up on New Home card multipacks so you’ll always have plenty of cards on hand to reach out at a moment’s notice when you get news of a client move.

Mail to One Greetings from HBC are a great way to celebrate individual clients when they move or to say congratulations on a new home from a real estate agent. A highly personalized on-demand solution, Mail to One allows you to deliver a handwritten greeting to a single recipient via our flexible online platform. Once you’ve selected the perfect card message and added your personalization, Hallmark will drop your card in the mail the next business day, or you can schedule a mailing date in advance.

Housewarming Gifts That’ll Make Them Glow

After the chaos of moving, just about everyone loves a chance to put their feet up, relax and enjoy the feeling of simply being home. If you’re looking to add an extra touch to help them enjoy their brand-new abode, consider gracing their entryway with a bouquet of fresh cut flowers from Hallmark. Perfect for just about any occasion, fresh flowers are a beautiful way to roll out the welcome mat.

Want a few more fun ideas for letting clients, new neighbors, business connections and more know that you’re glad they’re in the neighborhood? Try one or more of these to network and let neighbors know you hope to see more of them as they get settled in:

Give a housewarming treat. Gourmet and decadent Christopher Elbow Chocolates are a memorable way to congratulate them on their new place. Or choose a local bakery, pizza shop or cafe and surprise the newest neighbors with a gift card for a little deliciousness to curb the hunger caused by all the heavy lifting. They’ll love the moment they can finally sit back, relax and enjoy a bit of indulgence after all the hard work is done!

Give coupons for local stores and restaurants. Partnering with nearby businesses is a great way to incrementally increase the power of your marketing, plus it’s a great way to get new neighbors connected with local businesses. You’ll help create a great neighborhood vibe by keeping everyone connected, and your clients will see how your expertise led them to the perfect community for them.

Send a helpful gift. Housewarming gifts help recipients settle into their new space and make it feel more like home. Things like branded wall calendars can be especially helpful throughout the entire year. Filled with important dates and reminders, along with gorgeous artwork, calendars are another excellent way to stay top of mind with clients all year long. Stationery gifts like designed notebooks, pens or journals are also great choices to help new homeowners stay organized as they settle in.

Fill an essentials gift basket. Think outside the box for this one, and instead of traditional housewarming items, consider a gift that’s chock-full of all the little things that everyone needs (and never seems to have!) right after a move. Gather things like duct tape, light bulbs, batteries, a first aid kit, paper towels, cleaning solutions, candles and more. For your gift basket, select a home decor basket, reusable cleaning bucket or other household item the homeowners can reuse—then fill it with all the goodies you’ve collected for a useful gift that will come in handy long after their move.

Make an Impression That Lasts

The purchase of a new home, moving to a new apartment, transitioning to senior living…all of these are impactful moments in your clients’ lives. When you send well wishes, you’ll make a positive impression during what is often a stressful time, and clients will remember this and reward you with loyalty and positive feedback about their experiences.

PRO TIP: Stay in touch after your clients move, too! Celebrate moving anniversaries with Homebuyer Anniversary Cards from Hallmark. Make it even easier when you use Automatic Mailings to personalize a card and have Hallmark Business Connections mail it for you every year.

A message of congratulations on the purchase of a new home from a realtor is important, and the way you decide to reach out to your clients makes a difference in how they remember you. You’ll stand out as a business that truly cares about its clients and their success.

Want more great client networking tips? Read The Personal Touch | Networking Tips to Help You Connect With Clients and Grow Your Business.