Billion-dollar Retailer Lifts Sales 133% with Greeting Cards

How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.

A billion-dollar online retailer felt pressure to maintain their customer base and was looking for new opportunities to connect with their audience. Without brick-and-mortar stores, they felt disconnected from customers. With an existing direct mail program already in place, the retailer decided to test Hallmark cards against their current campaign. What happened next? Hallmark Business Connections helped the retailer more than double their sales and increase conversions. By implementing a solution that focused on authentic relationships the brand saw significant financial gains and strengthened ties with the audience they were trying to reach. Get the full case study here.