Hallmark Greeting Cards Work Better Than Letters, Phone Calls and Other Greeting Cards

How a financial services company with over 10,000 locations used Hallmark cards to improve client retention and agent engagement.

A financial services company with over 10,000 locations was looking for a unique way to build the relationships between their financial advisors and their customers. Knowing that direct mail is a strong performer in the financial services and insurance businesses, the company was determined to find a solution that would stand out in the competitive environment.

The result? Hallmark Business Connections developed an exclusive online Hallmark shop for the financial services company. Not only was the suite of cards specifically curated for the brand, it implemented the high standards of the Hallmark product, addressed both informal and formal communications and included varying price points.

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