Care by Hallmark
Designed specifically for high‑volume call centers, Care empowers frontline agents to send a real Hallmark card in seconds—right after a customer interaction—turning service recovery, appreciation, and life moments into measurable business impact.
Built with call centers in mind.
Call center teams solve problems every day—but most interactions are forgotten as soon as the call ends. Care by Hallmark helps customer service teams create meaningful, human moments that customers remember long after the issue is resolved.
Send in Under a Minute
Two‑step ordering makes it easy for agents to send cards without disrupting call flow.
Real Handwriting, Real Impact
Care uses Hallmark’s proprietary handwriting fonts so messages feel personal—often mistaken for handwritten notes.
We Print & Mail for You
Hallmark prints, stamps, and mails every card, often within just 1 business day. No inventory or fulfillment needed.
Robust Reporting
Track cards sent, active users, popular cards & messages, overall usage and more! Tie sending behavior to customer experience and retention metrics.
Data Integration
Single sign‑on, CRM integrations, and free unlimited users make Care simple to roll out across teams.
Favorites & Pre‑Written Messages
Agents can save go‑to cards and messages for common scenarios—apologies, thanks, encouragement—making sending fast and consistent.
Find the offering that best suits your needs.
All programs are built using the latest Salesforce Commerce Cloud technology that we have customized and improved to bring a best-in-class experience to you. Care includes a robust set of features, such as unique personalization and customization functionality, address list uploading, and Salesforce's AI-driven product search engine.
Hallmark Business Connections is SOC 2 Type 2 certified.
The Problem: Service Is Fast—but Often Forgettable
Across industries, call center leaders face the same challenges:
Rising customer expectations with little room for differentiation
Emotionally charged moments (outages, billing issues, health concerns)
High agent turnover and burnout
Pressure to improve CX metrics without slowing operations
Digital follow-ups are easy—but they rarely feel personal. Customers remember how you made them feel, not how quickly you closed a ticket.
The Solution: Care, Powered by Hallmark
Care by Hallmark lets agents choose from 120+ Hallmark cards, personalized, printed, stamped, and mailed for them—in under a minute. No inventory. No manual steps. Just meaningful connection at exactly the right moment.
82% of card recipients reported improved brand perception of the companies that sent Hallmark cards.
Public Utilities
Follow up after outages, service restorations, or difficult calls with a thoughtful card that acknowledges the customer’s experience, prevents churn risk, and eases frustration.
Health Plans
Create unexpected, extended member interactions that are proven to deepen their emotional connection to your brand, decrease attrition rates and help increase STAR rating satisfaction scores.
Convert more leads into new members (38%-70% higher) by mailing Hallmark cards.
A specialty retailer gets 22% better performance with Hallmark cards over their previous best-performing mail format.
Retail
Deepen your customer’s emotional connection to your brand and reap the benefits of increased engagement, higher average transactions and loyalty over time.
Financial Services
Financial conversations are emotional, personal, and high‑stakes—yet communications often feel transactional. Express an elevated level of care and respect to build long-term relationships that become lifetime clients.
In the first year of use, average balances increased by 38%, retention improved by 10% and revenue increased by 32%.
HBC ClientI sent out Hallmark cards for the first time instead of generic cards and several of my customers called me to tell me how much they loved receiving a Hallmark card.
Insurance Providers
Strengthen policyholder relationships across critical moments—onboarding, claims, renewals, and life events—using meaningful Hallmark card outreach that increases engagement and reduces lapse risk.
Don’t see your industry listed?
Let’s discuss how Hallmark can best help you and your business.
Real stories. Real clients. Real results.
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Not sure you're ready for a business solution?
Take Hallmark cards for a test drive by visiting our eCommerce store today. And check out our Tips & Case Studies to gain more insights into what a Hallmark card can do for your business.