Life Event Marketing: An Effective Way to Attract and Keep Customers
Article
Beyond ‘Dear Customer’—How Personalization Impacts Your Outreach
Personalized outreach helps advisors build stronger, more meaningful client relationships by showing clients they’re truly known and valued. With List Manager and the Hallmark Card Program, advisors can easily send customized greetings for key moments like birthdays and anniversaries—reinforcing tru…
Article
Using List Manager to Send Hallmark Cards & Build Customer Relationships
List Manager helps advisors organize and segment their client base, making it easier to deliver timely, meaningful outreach through the Hallmark Card Program. By pairing client lists with personalized Hallmark greetings for key moments, advisors can streamline communication, strengthen relationships…
Article
The Power of a Handwritten Note
Companies can utilize the power of a handwritten note to express gratitude and recognition of their employees and customers.
Article
Lead Nurturing Best Practices to Connect You With Clients and Win Business
Lead nurturing doesn’t have to be tedious or time consuming to be effective. And you don’t have to break the bank to make meaningful connections that lead to life-long customers who love your business. You can maintain current client relationships, build new ones and ensure that you remain fully eng…
Guest Contributed
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
Article
Greeting Cards Create Genuine Connections with Hispanic Customers and Employees
You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…
Article
5 Reasons to Send Business Thanksgiving Cards to Clients | Strengthen and Build Relationships With Greeting Cards
It’s always good business to thank your customers and employees—it creates a connection, making them feel good and inspiring a sense of loyalty. Luckily, the perfect holiday to demonstrate your appreciation also happens to kick off the holiday season: Thanksgiving.
Article
8 Ways to Infuse Empathy into Customer Relationship Marketing
Turning first-time buyers into lifelong customers can be a challenge. But one simple concept can help make it much, much easier.
The secret? Empathy.
Article
Navigating the Customer Journey: A Financial Advisor's Guide to Engaging and Retaining Clients
Strong relationships are the cornerstone of any successful business and require advisors who can deliver real results with personalized attention. To remain effective over time, it's crucial to examine all aspects of relationship building in business — from present difficulties when maintaining clie…
Article
7 Ways to Use Greeting Cards to Build Customer Loyalty
A survey by the International Council of Shopping Centers (ICSC) found that 82% of U.S. adults are loyal to brands and 84% are loyal to retailers. Unfortunately, most businesses don’t achieve loyalty overnight. It takes work. Businesses who neglect their customers tend to lose them to the competitio…
Whitepaper
How to Create Authentic Client Relationships with Marketing Personalization
Marketers today have access to endless tools that can help them get to know consumers, and as more companies lean into technology to help them gather data, consumers have come to expect more, too. Since businesses now have access to so much client information, it benefits them to create individual m…