Personal Fonts by Hallmark


A Personal Font is a digital font that mimics the nuances and flow of your handwriting. When you order, Hallmark provides a kit with an approved pen and pre-addressed, stamped envelope for returning completed forms.

How It Works


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Create your personal font
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1. Purchase your kit

We will ship your kit in a separate FedEx shipment. Be on the lookout.

2. Complete your writing sample

Fill out the form using your natural handwriting, whether that is with cursive, print, or all caps.

3. Return your kit

Mail back your kit with the self-addressed and postage paid envelope.

4. Create your font

Our font artists will digitize your handwriting and load your font into your account.

5. Start personalizing

Whether you need to send one or hundreds your personal font adds a personal touch.

Deliver Personalized Experiences


Your Personal Font will mimic the nuances and flow of your handwriting, giving each card unique and authentic details.

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71% of people said they craved personalization from the brands they patronized.

SOURCE: McKinsey and Company

Save Time


Reaching everyone in your network is easier when you can easily scale orders.

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Save 4+ hours each month using your Personal Font vs. handwriting cards.*

*Average estimates based on hand addressing a minimum of 25 cards.

Build relationships and loyalty.


Rather than worrying about hand cramps and ink smudges, focus on truly connecting and doing the work that truly matters.

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Over time, sending sincere Hallmark touchpoints can improve customer retention by 16%.

Any personal font created is for use only in connection with Hallmark Business Connections products you create. Your purchase of the personal font does not grant you any rights in the font itself, other than the ability to use the font on and in connection with eligible Hallmark Business Connections products. All rights in the font itself, as well as the process to create the personal font, remain with Hallmark Business Connections.