Patriotic Possibilities: Great Opportunities to Show Military Appreciation Year-round

Military holidays and observances are a great time to show your appreciation for customers, employees and spouses who serve in one of the branches of the United States military. The dedication, bravery and sacrifice of these individuals knows no bounds, and the way you show your thankfulness for all they do can improve your professional relationships.

There are approximately 2.86 million people in the U.S. military, and while the majority are scattered across the globe, you likely work with quite a few military personnel and their loved ones. Whether they’re customers or employees, it’s important to recognize their patriotism and sacrifice, and holidays for the military that occur throughout the year are the perfect way to reach out and let them know how important they are to you and your business.

Be sure to keep in mind spouses, children and extended family who are impacted by the sacrifices of those in the military. Many military observations are directed toward family members, and a great way to make meaningful and memorable connections is by remembering those who are closely connected to military personnel when you plan your professional outreach.

Save the Dates

At Hallmark Business Connections, we’re here to help you build meaningful relationships, and we want to make it effortless for you to reach out to both clients and employees. Acts of military appreciation can have far-reaching effects because so many people are connected to someone who serves, who has fallen in duty or who has retired from the military. Below is a list of military holidays and military observances that occur throughout the year. We hope you’ll use this military holiday calendar as a tool to help you reach out to active-duty military, veterans and their families at just the right times throughout the year to show your support and build your business connections.

May is National Military Appreciation Month and honors current and former members of the U.S. Armed Forces. But did you know that there are several additional Armed Forces holidays throughout the year that honor those who serve and their families? They all offer great opportunities for you to connect with employees and customers and share your gratitude for their service.

Take a few moments to add these special days to your calendar as reminders to reach out to employees and customers throughout the year and thank them for their service. When you do, your business will become known for its caring, empathetic outreach, and you’ll strengthen connections for the long term!

Every month offers opportunities to send greeting cards and acknowledge all that servicemembers do for our country, and that can feel like a lot of outreach. Don’t feel like you have to connect for every observance and holiday. Instead, choose a few important dates throughout the year to celebrate and connect at scheduled intervals with customers and employees. This way, you’ll keep your business top of mind … all while reminding servicemembers and their families how much you appreciate their sacrifice.

At Hallmark Business Connections, you’ll find a variety of Military Appreciation greeting cards to let servicemembers and their families know that you appreciate all they do every day to protect our country and ensure our freedom. These cards are great for recognizing military servicemembers and their families, and many are flexible enough to send for a variety of military observances like Veterans Day, Flag Day and more.

When planning your marketing outreach to customers and employees who serve in the military, don’t limit your greetings to military observances. Little unexpected surprises like Birthday cards, Anniversary cards and day-brightening Just Because and Encouragement cards serve as little reminders of your gratitude and support throughout the year. And for those big occasions like Retirement, New Baby or a New Home, consider adding a special touch with a fresh cut bouquet of flowers from Hallmark or a deliciously decadent box of gourmet chocolates from Christopher Elbow. Your business partners will love being recognized on special days … and they’ll never forget how you made them feel.

Want great ideas for what to write in cards for military servicemembers? Read our article 30 Card Messages to Use for Patriotic Holiday Cards.