Sprint Corporation Doubles Digital Engagement Rates by Sending Custom Hallmark Greeting Cards

Discover how one of the largest mobile networking operators in the United States utilized custom Hallmark greeting cards to deliver a customer appreciation message and offer to improve digital engagement.

In the highly competitive telecom industry, being described as a customer-centric company is not just a nice-to-have; it’s a must-have. Implementing a customer-focus approach must extend beyond the customer service department—it must become an emphasis for all facets of the business, including marketing.

Sprint Corporation, one of the largest mobile network operators in the United States, wanted to deliver an offer that would demonstrate a new, customer-first approach. Sprint teamed up with Hallmark Business Connections, the B2B subsidiary of Hallmark Cards, Inc., to strengthen its most critical customer relationships. The result? A custom greeting card and offer that spiked Sprint’s digital engagement rates and exceeded all campaign goals.

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